MALOUM

What it is and what it costs

MALOUM is a creator platform run from Vienna, Austria. The fan terms name neolime GmbH as the provider operating the platform at maloum.com and its subdomains and apps, and the FAQ points to that Austrian base as the reason EU data protection rules (GDPR) apply. Creators publish photos and videos, take monthly subscriptions and tips, and sell physical items through a built-in shop. The home page describes the platform as "Empowering 50.000 + Creators to thrive", in its own number format. Fans use the same accounts to follow creators, message them, like and comment.

Signing up is free, and the FAQ says exploring content and discovering creators costs nothing: the platform carries both free and premium content, and some creators charge for the premium part. Money enters when a fan subscribes to a creator, opens paid content or orders from a shop. There is no platform-wide membership. Each creator sets prices within a range the provider fixes for all creators, so the sticker price differs from profile to profile, and every paid purchase carries a separate fee described below.

Paying and stopping

The fan terms name the payment routes: "Payment options include, for example, credit card, PayPal, EPOCH, etc.", and the shop checkout clause lists the same 3 alongside comparable payment service providers. The footer carries an EPOCH Support link, and the home page tells creators that fans can pay with Apple Pay, PayPal, credit cards and Klarna / SOFORT. None of the pages print how a charge appears on a card or bank statement, so there is no statement wording to quote. With a card, the terms let the provider charge one-time purchases immediately and subscriptions at the start of each billing period. Displayed prices include VAT and the service fee. In October 2026 the terms said that when a direct debit fails through the fan's fault, extra costs of up to EUR 50.00 can be passed on, and the fan may prove the damage was smaller.

The standout rule is the fee structure. In October 2026 both the fan terms and the creator terms said that for each paid purchase the provider charges fans a service fee equal to 15% of the price set by the creator, in addition to that price. The terms say it is shown separately during ordering, is worked out on the net price after any discount, is paid in full to the provider for website maintenance, and that creators get no share of it. The full price a fan pays is described as creator revenue, the provider's commission, the flat-rate service fee and statutory taxes and fees. A buyer comparing prices should therefore expect the checkout total to be above the number on a creator's profile.

Subscriptions are typically one month (30 days), though the fan terms let a creator specify a different duration. The terms say a subscription renews for the same period when the original period ends, unless the fan cancels in a timely manner, and the next period is billed at its start. Canceling is possible at any time, in particular by clicking the cancellation button provided after entering the required information, no later than the end of the current period, and it takes effect when that period runs out. A fan who does not cancel online through MALOUM must send an email to the support address or a written notice to the company in Vienna. The creator terms add that the provider may let existing fan subscriptions run to their contractual end when a creator leaves.

Refunds are limited. As a consumer, a fan has a 14-day right of withdrawal, exercised by a clear statement to neolime GmbH by email or letter, with payments returned within 14 days by the same payment method. The catch is in the same section: to start a subscription or paid one-time service at once, the fan ticks a checkbox agreeing to early performance and confirming that this ends the right of withdrawal. Otherwise the terms give only a limited, revocable right to view paid content; creators may change or remove content already paid for, and the fan then has no refund claim against the provider unless the law requires one. If the provider ends the contract for good cause, such as a serious breach of the terms, the fan loses access to content already bought and the remaining subscription term is not refunded. The contract language is German; the German and current versions of the terms are authoritative and translations are for information only. The fan terms, dated July 9, 2026, put disputes before the competent court in Vienna, and the imprint says MALOUM is willing to take part in consumer dispute resolution and offers a mediator before going to court.

Physical products from the shop are priced by creators, with shipping costs added to the product price. Under the fan terms, a sales contract for a shop product is concluded between the creator and the fan, and the provider acts as platform operator.

Account, data and the site's rules

An account needs registration with complete and accurate information, and the terms limit it to natural persons of legal age, one account each. Fan email is used for order confirmations and account updates; promotional email needs separate consent and can be switched off in settings or with the unsubscribe link. The provider says access is at its discretion and a refusal needs no reason.

The age gate is plain. The fan terms say that to reach pornographic content the provider verifies a fan's age by requesting a date of birth, which the fan must give truthfully, and that false information or attempts to get around the check allow termination and deletion of the account. If identity theft is suspected, the provider may ask for proof of identity. Nothing in those clauses describes a document or face check for fans.

The privacy policy names neolime GmbH as the party responsible for data under GDPR. It describes technically necessary and analytics cookies, social plugins that connect to outside providers on a second click, Adobe web fonts loaded from the vendor's servers, SSL encryption and the Austrian data protection authority as the complaint body. The imprint names an external data protection officer and an officer for the protection of minors in media under German law.

On the creator side, the rules do the work. Creators must be entrepreneurs in the Austrian commercial code sense, consumers cannot register as creators, and before content goes live the provider says it checks identity and age of every person depicted and requires written consent from each of them. A German-language DMCA page adds that every upload is reviewed by a monitoring team before publication. The 2257 statement says the operator is not the producer of the content, that users must be 18 or older, and that uploaders must confirm everyone shown is an adult who consented and that records exist. Records for the remaining depictions are kept by the company's custodian in Vienna. Creators may use helpers or AI in running an account, but must tell fans clearly that third parties or AI may be involved in a chat, and the fan terms repeat that notice.

In October 2026 the front page loaded 4 third-party domains, cloudfront.net, consentmanager.net, googletagmanager.com and website-files.com, over 54 requests, with no ad network named and no redirect elsewhere.

What the membership holds

For a fan, the library is whatever the creators on the platform publish: photo and video posts, a feed that shows subscribed creators, messaging, likes and comments. The site says a discovery feature surfaces creators, and its creator directory page says fans can browse freely before subscribing. Creators also keep a media library sorted by criteria, and the shop sells items including worn items and personal merch. Shop listings cannot carry adult images, and purchases of products must not be passed to anyone under 18.

The site's language menu offers English, German, Italian, French and Dutch, while the support site is written in German. The home page quotes no resolution or update rate.

Who it suits

MALOUM suits a fan who wants a European operator named in the terms, familiar checkout methods such as PayPal and SOFORT, and a price break-down that shows the service fee separately. It is a weaker fit for a buyer who expects refunds once a subscription has started, statement wording in advance or a document-based age check, and a reader who prefers English-only terms should know that German controls. The strength is a fee that is fixed, shown separately at checkout and written into both sets of terms.